In simple terms, it is personalized digital printing to an existing list of clients, prospects or a specifically identified target market.
It is possible to print four, five, six, or seven colors at the same time. These extra printing units can print standard PMS (Pantone Matching System) colors or your corporate identity colors. Several versions can be printed at one time depending on size. Copy can be written and directed to a particular individual. For example, a discount offer can be made to individual distributors in the East and a similar but different offer to individual distributors in the West.
Your message will go directly to the person you targeted. The personalization of your message grabs his/her attention instantly. This equipment, with its fast make-readies and minimal waste of paper, allows our pricing to be very attractive. This technology, combined with our full line of offset printing equipment, allows us to offer you the best of both worlds. Our goal is not only to meet your expectations, but to exceed them.